When it comes to running a business, it is the finer details that will make a company stand out from the rest and keep customers coming back for more. Lighting is often an overlooked consideration when people come to set up their business, but using a landscaper to artistically illuminate the building's exterior can have a big impact on customer experience. Here's exactly how outdoor amenity lighting can be beneficial to all business owners.
Appropriate use of lighting can enhance the architecture of any building, making it more aesthetically pleasing to look at. An attractive exterior is more likely to attract customers and make it more appealing for them to indulge in what the business has to offer. Research has shown that lighting can have a positive or negative impact on consumer habits depending on how intelligently it has been used. Wall lights can effectively cover the entire wall surface area, while bollard lights provide an elegant way to illuminate the building entrance.
2. Enhanced Security & Safety
Spotlighting and using motion activated lighting is a great way to enhance building security and ensure that your outdoor area is adequately lit where necessary.
Lighting is also a crucial aspect of pedestrian and customer safety. If lights are low quality or placed incorrectly, it can be hazardous. lighting should be as unobtrusive as possible and be spaced evenly to create the correct ambiance.
3. LED Efficiency
A well-lit business can still be environmentally friendly. LED lights cast a beautiful illumination, are incredibly powerful and have a smaller carbon footprint than other types of lighting. They are the preferred form of lighting for many businesses because of how efficient they are at performing their job, as their usage comes with 80% energy savings. LED lights have a long lifespan and don't need to be replaced as often as traditional globes.
If you are a landscape architect looking to revolutionise a company's brand with outdoor lighting, Collingwood Lighting has everything you need to surpass your customer's expectations and make their business name more memorable.